William Alfred Kitchens was born out of a drive to put the customer first at every stage of the new kitchen process. Named after a good friend who is no longer with us, the brand stands for perfection, attention to detail and a passion for quality - something that was evident from the friendship and hobbies shared together.

Matt heads up the company and has been a top fitter for a number of years with quality brands such as Avanti and Optiplan. He knows that a new kitchen isn’t just about the fitting, it’s about the right design and the right product too. And that’s why William Alfred Kitchens will support you every step of the way.

From designing a kitchen that fills you with happiness, but considers functionality and the best use of space, through sourcing top quality products that include handmade solutions, to fitting with precision and consideration - the William Alfred team will take care of you.